A concept-led experience designed to showcase the power of Google Pixel through hands-on interaction. Moments people get and feel long after.
Google wanted to move beyond traditional marketing and create a hands-on Pixel experience that makes features instantly understandable—translating them into intuitive, fast, and engaging interactions within a scalable live environment.
The challenge was to unify multiple Pixel features into one cohesive, intuitive experience understood within seconds. With a two-minute window, it relied on use, not explanation, while remaining modular, mobile, and scalable for public display.
I designed the activation as a modular system for multi-city travel—ensuring efficient transport and consistency, while building flexible, interchangeable moments that adapt to each city, keeping the experience cohesive yet contextually responsive.
The idea needed to be simple enough to click and strong enough to carry everything.I shaped the concept around a single, immersive Photo Booth experience that brought each feature to life through guided interaction.
Turning the idea into something real. I designed the experience as a two-minute activation where guests moved through a series of hands-on demos, each showcasing a key Pixel feature:
Each moment was designed to be tactile, visual, and instantly understandable.
People engaged with the experience through direct, hands-on interaction. Each moment was tactile and immediate, encouraging guests to touch, explore, and actively participate rather than observe.
The fast-paced structure kept the experience playful and dynamic, making it feel approachable and fun. As the activation moved between cities, subtle shifts in content and context made each installation feel locally relevant, allowing people to connect with it in a way that felt specific to their environment.
The experience felt immediate and engaging, giving people a sense of discovery through interaction rather than explanation. It created a playful and memorable moment, where using the product felt natural and intuitive.
As the activation adapted across cities, it also carried a sense of relevance, making the experience feel connected to its surroundings while still being part of a larger, cohesive idea.
Nearly 10,000 people experienced the activation, with a one-day Times Square pop-up amplified by a billboard display featuring photos captured inside the booth.
