I treated voice as the starting point, simplifying interactions into guided steps while creating brand moments that seamlessly integrated Sephora and Google Home across retail and home experiences.
I created two different vignettes for this event that connected two different worlds cohesively, the tech hub look of the google home device as well as a vanity table that would exist on guests bedroom.
This was a causal event where the main focus was how everyday tasks could be improved through the featured product, and adding some “ooohs & aaahs” to your routines.
The experience welcomed a broad public audience, using large-scale graphics and visual cues to guide movement and encourage natural interaction with makeup products at each guest’s own pace.
The experience felt approachable, playful, and intuitive, allowing guests to move freely through the space, discover products naturally, and interact with the environment in a way that felt personal rather than overly structured or sales-driven.
The event positioned the product as approachable and seamlessly integrated into everyday routines. By enabling natural discovery of voice-activated beauty features, it humanized the technology, increased engagement, and reinforced Google’s voice technology as intuitive and accessible.
